随着第二届中国国际进口博览会于11月5日如期拉开帷幕,来自童话国度的丹麦乳品企业Mille再次亮相进博会。Mille的进博会展区位于上海国家会展中心8.2号馆食品与农产品展区B8-01号展台,来自Mille的全部在售产品集体展出,这里包括麦蔻乐享孕产妇奶粉和麦蔻乐享儿童奶粉,以及MØKO有机婴幼儿配方奶粉。
在Mille展台前,写着一句“幸福北欧、享您所想”的口号。一众高品质、全营养的产品中渗透的不仅是Mille“健康、快乐、自然”的品牌价值理念,更是在向消费者、合作伙伴传递童话国度注重并享受品质、健康、幸福、知识和安全的生活方式和理念。
土地面积4.3万多平方米公里,人口只有500多万,却拥有着“世界上最幸福的国度之一”、“世界上最赋盛名的高福利国家之一”等诸多让世人艳羡的头衔,它就是丹麦。这些殊荣从何而来?Mille奶粉的“炼成”就是最好的注解。
说到奶粉,首先要关注的就是奶源。Mille主要奶源地位于北欧高纬黄金奶源带,三面环海、地势低平、全年气候温和湿润,最好的7月平均气温不过15度至17度,空气清新、水源纯净,它们共同滋养了多汁牧草和茁壮的饲料作物,为产出高品质好奶创造了得天独厚的条件。
全世界一流的原奶品质也应匹配高标准的质量监管。北欧牛奶的卫生质量全球领先。通过提高奶牛居住环境和挤奶过程的卫生条件,北欧牛奶生产商持续致力于降低生乳菌落数量、提高牛奶质量和减少药物使用。法律规定和乳品行业均对牛奶质量控制有严格要求。这些要求也造就了丹麦“全球食品最安全的国家之一”的鲜明标签。
在承袭北欧黄金奶源及严苛的质量标准之外,Mille自身也把品质的严谨贯穿到了全产业链。Mille工厂地处丹麦首都哥本哈根以北70公里的小镇Hundested,总占地面积30000平米,拥有13000平方米的厂房、世界一流的生产设备,均来自以优异产品质量著称的德国和瑞士,生产线做到全程最高标准无尘车间,确保每一罐奶粉无菌无污染,且做到了全程透明可追溯。据悉,在Mille自建严格的“Mille标准”之下,其全部产品做到同时满足中国、丹麦和欧盟的三重标准考验。
丹麦品质也同样体现在科技领先之上。Mille始终专注对于科技研发的高投入、高追求。在第二届中国国际进口博览会上展出的麦蔻乐享孕产妇配方奶粉和麦蔻乐享儿童配方奶粉,就是Mille针对亚洲宝妈乳糖不耐受和儿童近视隐患等问题所推出的创新产品,创造性地加入了零乳糖配方和“睛”智配方。
来自丹麦的Mille是一家成长迅速的乳制品企业,在中国市场,Mille通过麦蔻和蜜儿乐儿两大品牌矩阵的差异化和精细化运作,已经捕获了众多忠实的粉丝,市场份额不断扩大。对于消费者而言,他们看重的除了产品自身外,更是Mille产品传递的自然、健康、幸福的理念倡导。
母婴行业人士指出,婴幼儿配方乳粉行业未来真正的角逐是整体服务实力的比拼,产品只是重要一环,而围绕着产品环环相扣的服务才是提高消费者粘性的抓手,贯穿其中的便是品牌的价值与理念。
“健康、运动、快乐”是北欧人的生活方式理念,如何用产品语言讲述健康、幸福、快乐的生活态度呢?以此次亮相第二届进博会的Mille旗下MØKO有机婴幼儿配方奶粉为例,这款产品中蕴含的是“有机”所代表的稀缺、自然的品质。
丹麦是一个“有机”的国度,它拥有世界上最高的有机市场份额,1982年,丹麦超市卖出了第一根有机胡萝卜。1987年,丹麦正式立法管理有机食品生产。1989年,首个有机食品国家认证标志在丹麦诞生。有机食品意味着全天然、安全和高品质。一份第三方研究报告显示,有机食品在丹麦整个食品市场中占比高达8.4%。
除了天然无污染的安全性之外,MØKO有机婴幼儿配方奶粉首次添加了“当红益生菌”BB-12的配方而打破了有机奶粉配方平庸的传言,在调节肠道菌群平衡、增强免疫力方面具有突出的作用,这是Mille所倡导的健康理念的升级,也是顺应消费升级需求而做出的研发突破。
除了产品自身外,Mille围绕产品开展的服务也无时不刻传递北欧人的生活态度。丹麦是安徒生的故乡,陪伴小朋友们长大的丑小鸭、拇指姑娘都来自这里;丹麦也是乐高的故乡,一块块塑胶凹凸积木,拼搭出的是小朋友无穷的创意和快乐。
在与消费者的沟通服务中,Mille将通过渠道商及工作人员,在育儿教育、产品分享、售后服务等每个细节中,向妈妈及宝宝传递快乐生活、健康向上的理念,让消费者享用产品的同时,也享用到想象中的美好生活。
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Usage Agreement On Food Additives & Ingredients Consult Website Registration Online Service System of China Food Additives & Ingredients Association
1. General Principles
1.1 Registered users should agree to all terms and conditions of this agreement and complete the registration process in order to become the formal users of this system. Please read this agreement carefully and clicking the “agree” button indicates that you have fully accepted all the terms and conditions under this agreement.
1.2 Once registered, the user shall be deemed to have confirmed that he has the capacity of rights and act to enjoy the service of the website and can independently bear legal responsibilities.
1.3 Users should know the relevant laws and regulations, and confirm their rights and obligations when registering and using the system. The information submitted at the time of registration shall be legally authentic,accurate and shall be authorized accordingly.
2. Users
2.1 Registered users should provide the system the information which is authentic,accurate,complete,legal and valid, users should timely update registration information if any change occurred.users must bear corresponding responsibility and consequences if registration information provided by the user are illegal, inauthentic,inaccurate and inexhaustive.
2.2 It will produce the account information such as user name and password after the success of the user registration.in the user can change user password according to the rules of this system. User should keep and use the user name carefully and reasonably.Please notify us immediately once the user find any illegal use of user accounts or the existence of security vulnerabilities.
2.3 Users should be liable for all the activities and events when log in by the user name. The user shall not transfer, sell or lend the account is registered in the system , otherwise the user shall bear the resulting responsibility and joint liability with the actual user.
2.4 Users agree that the system possesses the right that send and inform registered users and relevant applicants related to the applicant and inform audit information and results by E-mail and telephone message.as the rights of such notice to the date of dispatch has been delivered to the recipient
3. Service
3.1 The specific content of this system service is provided and gradually improved by China Food Additives & Ingredients Association (hereinafter referred to as the association) according to the actual situation.
3.2 This system only provide network services,the equipment related to the network services (such as personal computers, mobile phones and other related equipment access to the Internet or mobile device) and the required fees (such as telephone bill and internet fee) shall be borne by users.
3.3 This system need to repair or maintain platform or related equipment regularly or aperiodically. The association will not bear any responsibilities if disruption of network services caused in such circumstances within a reasonable period of time, but should be notice in advance as much as possible.
3.4 In any of the following circumstances, the system shall have the right to interrupt or terminate the services provided to users at any time and bear no responsibilities to users or any third party.
3.4.1 The personal data provided by the user is not real;
3.4.2 Users violate the rules of use set forth in this agreement;
3.4.3 The user name is in violation of laws, regulations or national policy requirements, or infringes upon the legitimate rights and interests of any third party.
4. Obligations
Users shall comply with the following obligations when using the system to obtain services.
4.1 To abide by the relevant laws and regulations of China;
4.2 To comply with all protocol requirements and procedures relating to registration and services.
4.3 The network service system shall not be used for any unlawful purpose.
4.4 It is not allowed to infringe the patent,copyright,the right of trademark, reputation or any other legitimate rights and interests of the association and third parties while using the system in any form.
4.5 Any behaviors that caused adverse affect the normal operation of the Internet is prohibited.
4.6 Any illegal information that is false,harassment,slanderous, abusive,descendant,vulgar shall not upload display, or spread by using network services provided by the system.The system possesses the rights to delete all kinds of information and content that do not conform to the legal policy or or not real without informing the user. The website has the right to make independent judgment and to suspend or to close the user account,to terminate the service,to investigate legal responsibility or other measures if users are not in accordance with the above provisions.
5. Privacy Protection
5.1 The system will keep the privacy which refer to user's real name,contact number,email and so on when users in the use of this system to register online and enjoy the service.such as the system will not disclose user privacy information to the outside world except the following situation:
5.1.1 Get explicit permission from the user in advance;
5.1.2 According to relevant laws and regulations;
5.1.3 In accordance with the requirements of relevant government departments;
5.1.4 To safeguard the interests of the public;
5.1.5 To safeguard the legitimate rights and interests of the association.
5.2 Association may cooperate with the third party to provide customers with network services. In this case, the association has the right to provide the user registration information to the third party if the third party agrees to bear equal responsibility with the association to protect the privacy of users.
6.Intellectual Privacy
6.1 Any text, picture, graphics, audio, or video data contained in the network service provided by this system shall be protected by copyright, trademark and other property ownership laws.
6.2 Except mandatory provisions in the law, without the consent of the holder of the relevant, no unit or individual may illegally copied in whole or in part in any form,network reproduce,quote,link,fetch or other ways to use the information content; Otherwise, the owner of the system has the right to pursue its legal liability.
7.Agreement Modification
7.1 According to the change of national laws and regulations and system operation, this system has the right to modify this agreement from time to time. Once change of this agreement content occurred, the agreement content will be directly released after the publish of modification in this system which the behavior is regarded as has informed the user to change content.
7.2 Users shall have the right to discontinue use of the service if they do not agree to any modification to the terms of this agreement.The user is deemed to accept the modification of this agreement if the user continues to use the service.
8.Special Suggestion
8.1 Clicking the“agree”button will be deemed as your full acceptance of this agreement. Please confirm that you have known and fully understand all contents of this agreement before clicking “agree”.