对于外商来说,进博会是展现自我、了解中国市场、促进中外融合合作的舞台。在11月5日-10日举行的中国第二届国际进口博览会上,来自丹麦的乳企Mille第二次亮相。在此次进博会上,Mille为中国消费者带来了包括麦蔻乐享孕产妇奶粉和麦蔻乐享儿童奶粉,以及MØKO有机婴幼儿配方奶粉等三款重磅产品在内的全线产品。
Mille Food A/S董事长Axel Castenschiold介绍,去年首次参展进博会收获多方合作意愿,今年Mille带着三款重点产品在内的在售全线产品出席,是对中国市场信心的证明,从参展效果看,很多客户和合作伙伴对Mille的产品表现出了浓厚的兴趣。Mille未来还将继续努力,深耕中国市场。
根据Axel的介绍,此次参展的产品包括麦蔻乐享孕产妇奶粉和麦蔻乐享儿童奶粉,以及MØKO有机婴幼儿配方奶粉等三款产品,而每一款产品都是为迎合中国消费者的真正需求而研发推出。
首先在介绍麦蔻乐享孕产妇奶粉时,Axel如是介绍他对中国妈妈的观察:她们大比例是90到00后、对于乳糖不耐受的情况也普遍存在、更有自主意识,不仅要照顾到孩子,也会考虑自身的健康。针对这些特点,Mille此次推出的孕产妇奶粉做到完全不含乳糖,并且在配方中同时添加了BB-12和菊粉,这种成分对孕期妈妈便秘将有很好的改善作用。
另一款麦蔻乐享儿童奶粉主要针对3-7岁年龄层儿童所推出的高端系列产品。该产品针对儿童普遍近视的问题,特别在配方中添加了牛磺酸和叶黄素,这两个元素对儿童的视力有很好的保护和改善功能。
Axel说:“这两个产品很好地传达了Mille对市场需求的观察,并去调整设计出来很好的产品,去符合当地的消费者需要。”他进而介绍,Mille产品是丹麦、中国两地研发人员的智慧结晶,在兼顾针对性功能的同时,产品还具备极佳的口感,大大增强了妈妈及婴幼儿的食用兴趣。
另值得一提的是,MØKO有机婴幼儿配方奶粉是Mille有机产品的代表作,也是丹麦“有机”产品水平的印证。去年上市的该产品在欧洲本土市场以及通过跨境购的方式,在中国市场也获得了消费者的高度认可。“我们非常重视产品品质,所以在做任何事情之前,我们对自己的产品是有信心的。丹麦是全球第一个拥有有机标准的国家,丹麦也拥有一流的科研院校、实验室着力于婴幼儿配方和营养方面的合作,所以这是Mille目前的着力点,我们按照丹麦的有机标准推出了我们的产品。”Axel介绍道。
据了解,Mille 已经在中国获得4个系列、12个配方注册,有机奶粉的配方还在积极注册中。在谈及中国婴幼儿配方乳粉市场时,Axel谈到他看到了竞争,同时也感知到了市场的机会。“公司刚进入中国市场时,市场上的配方数量超过2000多个,而在配方注册新政发布并实施以来的近几年,配方数量减少,市场呈现优胜劣汰,Mille的产品也非常好的存在下来,这是我们生存力的证明。”
在人口出生率下降、奶粉的存量市场逐渐被分割的当下,身在其中的企业应该如何保存市场占有率的同时脱颖而出?在Axel看来,领先的研发带来的产品品质是其基础的同时,Mille也在计划通过奶粉以外品类的拓展来获取更大、更稳定的市场份额。
“有机目前是Mille坚定坚持且具备丹麦地域优势的品类,在这方面我们会持续加大投入。另外,特配粉、羊奶粉等也在我们的考虑范围之内。”Axel表示,过去五年的经验证明,中国经济正在往更好、更开放的方向发展,第二届进博会释放的就是更加开放的信号,借进博会Mille直面全国14亿消费者,包括Mille在内的外国企业更乐意融入中国市场。从婴幼儿配方乳粉行业政策来说,配方注册制新政的实施,让行业更加有规可循,使得行业形成了约束和规范,对于富有竞争力的企业来说,这是非常愿意看到的变化。
Axel表示,对于Mille 而言进一步深耕中国市场是毫无疑虑的事情。而在经过几年快速的增长之后,Mille希望将以稳健作为企业的初衷,用更加匀速的增长来呈现发展的可持续性。“未来消费进口产品的族群比例还会继续增加,这也是我们理解中国市场的一个方法,我们对市场充满信心的同时,也会快速调整去应对、适应市场需求。”
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Usage Agreement On Food Additives & Ingredients Consult Website Registration Online Service System of China Food Additives & Ingredients Association
1. General Principles
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1.3 Users should know the relevant laws and regulations, and confirm their rights and obligations when registering and using the system. The information submitted at the time of registration shall be legally authentic,accurate and shall be authorized accordingly.
2. Users
2.1 Registered users should provide the system the information which is authentic,accurate,complete,legal and valid, users should timely update registration information if any change occurred.users must bear corresponding responsibility and consequences if registration information provided by the user are illegal, inauthentic,inaccurate and inexhaustive.
2.2 It will produce the account information such as user name and password after the success of the user registration.in the user can change user password according to the rules of this system. User should keep and use the user name carefully and reasonably.Please notify us immediately once the user find any illegal use of user accounts or the existence of security vulnerabilities.
2.3 Users should be liable for all the activities and events when log in by the user name. The user shall not transfer, sell or lend the account is registered in the system , otherwise the user shall bear the resulting responsibility and joint liability with the actual user.
2.4 Users agree that the system possesses the right that send and inform registered users and relevant applicants related to the applicant and inform audit information and results by E-mail and telephone message.as the rights of such notice to the date of dispatch has been delivered to the recipient
3. Service
3.1 The specific content of this system service is provided and gradually improved by China Food Additives & Ingredients Association (hereinafter referred to as the association) according to the actual situation.
3.2 This system only provide network services,the equipment related to the network services (such as personal computers, mobile phones and other related equipment access to the Internet or mobile device) and the required fees (such as telephone bill and internet fee) shall be borne by users.
3.3 This system need to repair or maintain platform or related equipment regularly or aperiodically. The association will not bear any responsibilities if disruption of network services caused in such circumstances within a reasonable period of time, but should be notice in advance as much as possible.
3.4 In any of the following circumstances, the system shall have the right to interrupt or terminate the services provided to users at any time and bear no responsibilities to users or any third party.
3.4.1 The personal data provided by the user is not real;
3.4.2 Users violate the rules of use set forth in this agreement;
3.4.3 The user name is in violation of laws, regulations or national policy requirements, or infringes upon the legitimate rights and interests of any third party.
4. Obligations
Users shall comply with the following obligations when using the system to obtain services.
4.1 To abide by the relevant laws and regulations of China;
4.2 To comply with all protocol requirements and procedures relating to registration and services.
4.3 The network service system shall not be used for any unlawful purpose.
4.4 It is not allowed to infringe the patent,copyright,the right of trademark, reputation or any other legitimate rights and interests of the association and third parties while using the system in any form.
4.5 Any behaviors that caused adverse affect the normal operation of the Internet is prohibited.
4.6 Any illegal information that is false,harassment,slanderous, abusive,descendant,vulgar shall not upload display, or spread by using network services provided by the system.The system possesses the rights to delete all kinds of information and content that do not conform to the legal policy or or not real without informing the user. The website has the right to make independent judgment and to suspend or to close the user account,to terminate the service,to investigate legal responsibility or other measures if users are not in accordance with the above provisions.
5. Privacy Protection
5.1 The system will keep the privacy which refer to user's real name,contact number,email and so on when users in the use of this system to register online and enjoy the service.such as the system will not disclose user privacy information to the outside world except the following situation:
5.1.1 Get explicit permission from the user in advance;
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5.1.5 To safeguard the legitimate rights and interests of the association.
5.2 Association may cooperate with the third party to provide customers with network services. In this case, the association has the right to provide the user registration information to the third party if the third party agrees to bear equal responsibility with the association to protect the privacy of users.
6.Intellectual Privacy
6.1 Any text, picture, graphics, audio, or video data contained in the network service provided by this system shall be protected by copyright, trademark and other property ownership laws.
6.2 Except mandatory provisions in the law, without the consent of the holder of the relevant, no unit or individual may illegally copied in whole or in part in any form,network reproduce,quote,link,fetch or other ways to use the information content; Otherwise, the owner of the system has the right to pursue its legal liability.
7.Agreement Modification
7.1 According to the change of national laws and regulations and system operation, this system has the right to modify this agreement from time to time. Once change of this agreement content occurred, the agreement content will be directly released after the publish of modification in this system which the behavior is regarded as has informed the user to change content.
7.2 Users shall have the right to discontinue use of the service if they do not agree to any modification to the terms of this agreement.The user is deemed to accept the modification of this agreement if the user continues to use the service.
8.Special Suggestion
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