7月25-27日,2019CBME中国孕婴童展1号馆1I106展位正式展出了来自丹麦的孕婴童健康品牌Mille,它旗下拥有蜜儿乐儿和麦蔻两个奶粉品牌。Mille以专业有机技术及特殊配方为亮点,倍受消费者青睐。
自Mille进军中国市场以来,已经连续推出了麦蔻乐享孕产妇奶粉、麦蔻乐享儿童奶粉等多款产品。旗下自有工厂——Mille Food A/S(工厂编号:6240)更是在2017年12月顺利通过了中国认监委的注册,并取得了有机认证。本次展览Mille全力推出新品,为其品牌在中国的发展再迈上一层台阶。
母婴店亟需注入“新生活力”
据粗略统计,中国有近20万家母婴店,但真正的全国性连锁品牌却还没有出现。这说明,国内母婴店行业集中度较低,市场的主流仍然是数以万计的中小型母婴店。没有规模化基础就玩不了成本竞争,所以追求高毛利是选择,也是基因。
毛利高、走量大,这样的产品非奶粉莫属了。直到今天,在绝大多数母婴店中,奶粉仍然占据着50%以上的业绩份额。但与母婴店不同的是,随着配方注册制的横空出世,奶粉行业迎来了一次快刀斩乱麻式的“清扫”,尤其是三四级市场,空出了不少货架等待补缺——至少,是老板们的“心理货架”。
Mille|蜜儿乐儿重磅推出新品“至萃”
对于当前国内奶粉市场行情,Mille Food董事长Axel Castenschiold表示,“中国消费者对细节的要求越来越细化,推动了产品高端化,奶粉领域里有越来越多的细分领域出现,特殊配方奶粉、有机奶粉、羊奶粉越来越成熟,我们希望通过我们的品质打动中国消费者,让他们喜欢来自北欧的产品。”
众所周知,北欧的食品安全标准在全球范围内都处于“金字塔尖”。据悉,丹麦发展有机农业已超过20年,其有机食品标准被称为欧洲最严。Mille标准则更在其之上严上加严:它的食品安全体系需同时满足中国国家标准、丹麦国家标准及欧盟标准。不仅如此,旗下自有工厂获得HACCP认证以及全球食品安全倡议(GFSI)的FSSC食品安全体系认证、丹麦及欧盟有机认证。最重要的是,它能从原奶品质到生产的各个环节实现自查自控。
作为北欧第一奶粉品牌Mille,秉着丹麦乳业一贯的高品质要求,近期着力推出重磅新品“蜜儿乐儿至萃”。为打造出更适合宝宝的产品,Mille结合当下育儿关注度热点,从健康、视觉、智力三大需出发点,着力添加以下配方:
1、科学配比低聚果糖、OPO等营养素,呵护宝宝肠道健康;
2、匠心添加叶黄素等视觉发育关爱配方,保护视力应从小做起——据世界卫生组织最新研究报告显示,中国青少年近视率高居世界第一。尤其值得关注的是,20%-30%的儿童近视发生在学龄前。
3、添加DHA&ARA等,重点关注宝宝大脑发育,这也是国内宝妈十分关注的一点;
由此可见,“蜜儿乐儿至萃”是一款符合中国宝宝健康发展的产品,并融合Mille独家配方技术,致力为广大消费者打造一个更加满意的产品。
Mille|蜜儿乐儿婴幼儿特殊配方奶粉欧洲地区将上市
除了上述新品至萃以外,Mille|蜜儿乐儿(欧洲品牌名为Meela)有机系列新品也将陆续在欧洲市场亮相,预计明年计划上市婴幼儿特殊配方奶粉,并且还会向非牛奶粉产品线进行尝试性延伸——由此,蜜儿乐儿强大的产品矩阵已次第铺开。
另外,在研发技术方面,Mille与丹麦、中国的多家顶尖学府达成战略合作,持续开展咨询、研发、教育等方面的合作项目,直接享用最前沿的智力成果指导配方研发。一直以来,Mille秉着专业、严谨地态度,以行动向消费者证明品牌实力。
为了让全球更多的孩子和家庭享用到来自北欧的原装进口乳制品,Mille旗下双品牌都在积极拓展产品线,以覆盖更多的受众群体。多年的研发和积累,为Mille推出全新模式奠定了扎实基础。
未来,这个来自丹麦的品牌,还会给大家带来怎样的惊喜呢?
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Usage Agreement On Food Additives & Ingredients Consult Website Registration Online Service System of China Food Additives & Ingredients Association
1. General Principles
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1.3 Users should know the relevant laws and regulations, and confirm their rights and obligations when registering and using the system. The information submitted at the time of registration shall be legally authentic,accurate and shall be authorized accordingly.
2. Users
2.1 Registered users should provide the system the information which is authentic,accurate,complete,legal and valid, users should timely update registration information if any change occurred.users must bear corresponding responsibility and consequences if registration information provided by the user are illegal, inauthentic,inaccurate and inexhaustive.
2.2 It will produce the account information such as user name and password after the success of the user registration.in the user can change user password according to the rules of this system. User should keep and use the user name carefully and reasonably.Please notify us immediately once the user find any illegal use of user accounts or the existence of security vulnerabilities.
2.3 Users should be liable for all the activities and events when log in by the user name. The user shall not transfer, sell or lend the account is registered in the system , otherwise the user shall bear the resulting responsibility and joint liability with the actual user.
2.4 Users agree that the system possesses the right that send and inform registered users and relevant applicants related to the applicant and inform audit information and results by E-mail and telephone message.as the rights of such notice to the date of dispatch has been delivered to the recipient
3. Service
3.1 The specific content of this system service is provided and gradually improved by China Food Additives & Ingredients Association (hereinafter referred to as the association) according to the actual situation.
3.2 This system only provide network services,the equipment related to the network services (such as personal computers, mobile phones and other related equipment access to the Internet or mobile device) and the required fees (such as telephone bill and internet fee) shall be borne by users.
3.3 This system need to repair or maintain platform or related equipment regularly or aperiodically. The association will not bear any responsibilities if disruption of network services caused in such circumstances within a reasonable period of time, but should be notice in advance as much as possible.
3.4 In any of the following circumstances, the system shall have the right to interrupt or terminate the services provided to users at any time and bear no responsibilities to users or any third party.
3.4.1 The personal data provided by the user is not real;
3.4.2 Users violate the rules of use set forth in this agreement;
3.4.3 The user name is in violation of laws, regulations or national policy requirements, or infringes upon the legitimate rights and interests of any third party.
4. Obligations
Users shall comply with the following obligations when using the system to obtain services.
4.1 To abide by the relevant laws and regulations of China;
4.2 To comply with all protocol requirements and procedures relating to registration and services.
4.3 The network service system shall not be used for any unlawful purpose.
4.4 It is not allowed to infringe the patent,copyright,the right of trademark, reputation or any other legitimate rights and interests of the association and third parties while using the system in any form.
4.5 Any behaviors that caused adverse affect the normal operation of the Internet is prohibited.
4.6 Any illegal information that is false,harassment,slanderous, abusive,descendant,vulgar shall not upload display, or spread by using network services provided by the system.The system possesses the rights to delete all kinds of information and content that do not conform to the legal policy or or not real without informing the user. The website has the right to make independent judgment and to suspend or to close the user account,to terminate the service,to investigate legal responsibility or other measures if users are not in accordance with the above provisions.
5. Privacy Protection
5.1 The system will keep the privacy which refer to user's real name,contact number,email and so on when users in the use of this system to register online and enjoy the service.such as the system will not disclose user privacy information to the outside world except the following situation:
5.1.1 Get explicit permission from the user in advance;
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5.2 Association may cooperate with the third party to provide customers with network services. In this case, the association has the right to provide the user registration information to the third party if the third party agrees to bear equal responsibility with the association to protect the privacy of users.
6.Intellectual Privacy
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7.Agreement Modification
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8.Special Suggestion
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