11月4日晚间,丹麦领馆携手天猫直播连线中国消费者,为大家带来了一场别开生面的产品推介会,丹麦企业Mille Food携旗下婴幼儿配方奶粉品牌麦蔻乐享、麦蔻乐冠、蜜儿乐儿系列产品亮相直播间,与丹麦王国驻上海总领事一起,为大家揭开丹麦乳制品的优质密码。
从左至右分别为丹麦王国驻上海商务领事Jesper、主持人Nikki、主持人Ting、丹麦王国驻上海总领事Jakob和Mille Food代表Jens
今年不仅是天猫“双11”十周年,同时也是中丹全面战略合作伙伴建立十周年,丹麦王国驻上海总领事林朗Jakob Linulf现身直播间,祝贺天猫迎来第十个“双11”的同时,更亲自为大家介绍这次丹麦领馆带来的优质品牌和产品,当晚直播获得了超过55.1万人的观看,11万人点赞,燃爆了“双11”。
“丹麦人十分重视健康,所以不仅崇尚跑步、骑车等运动,而且十分注重饮食的健康,这是丹麦文化中不可或缺的部分。而且,丹麦人认为健康要‘从小做起’,所以特别重视孩子乳制品的摄入,
乳制品是丹麦不可分割的一部分。”林朗说。所以,这一次直播,丹麦领馆推荐了丹麦企业Mille Food,它为中国消费者带了原产于丹麦的优质的婴幼儿配方奶粉产品——麦蔻乐享、麦蔻乐冠和蜜儿乐儿。
高颜值、超受小朋友欢迎的“麦蔻家族”携Mille|麦蔻&蜜儿乐儿众多产品亮相
Mille Food的代表Jens来到直播间,为大家详细介绍Mille的产品及生产理念。
Jens介绍说,Mille以高标准生产婴幼儿配方奶粉,不仅遵循丹麦标准和中国标准,还设立了更为严格的“Mille标准”,来保证产品的优质和安全。未来,Mille还会延展到整个家庭消费,与哥本哈根大学科学系深度合作,为大家带来更多优质的产品。
与此同时,Mille的奶源地位于高纬黄金产奶区,地属高纬靠近北极圈,终年气温较低,不易滋生害虫、病菌,因此奶牛抵抗力强,不易生病,产出来的奶更健康、安全,将奶源生乳菌落总数年度几何平均值降低至2万/毫升,菌落总数越低,奶源越纯净,同时营养损失越少。
说到丹麦,不得不提丹麦的羽毛球运动。丹麦国家羽毛球队是世界羽坛中的一支劲旅,诞生了安赛龙等名将,受到了中国人民的喜爱。羽毛球作为中丹文化之间的桥梁,已经成为连接两国人民情感的纽带。Mille作为丹麦羽毛球国家队的全球战略合作伙伴,对此十分自豪。
幸福北欧,享您所想
Jens介绍说,Mille一直致力于促进丹麦体育运动的发展,在过去许多年中,Mille 与丹麦体育赛事结合在一起,不仅赞助了丹麦国家羽毛球队。而且赞助了丹麦足球队Nykøbing FC,它们的理念与Mille 倡导的“健康、快乐、运动”的品牌理念不谋而合。
直播中,Mille“麦蔻家族”的品牌形象公仔毫无疑问吸引了全场人员的目光。Jens介绍说,丹麦人的家庭观念很强,丹麦父母十分重视对孩子成长的陪伴,Mille产品的包装和形象设计特意融入了这一理念。
主持人Ting对此也有自己的感触,她提到了一个去丹麦出差的时候发现的小细节。丹麦在春季有一个“奶牛跳舞节”,这是因为农场主们认为,奶牛在牛棚里度过整个寒冷的冬季后,也需要透透气,所以会把牛放出来自由奔跑。“牛看起来非常健康快乐。”Ting说。
丹麦大厨Kasper为大家献上丹麦乳制品为原料的美食
“丹麦人非常关心奶牛的健康,”Jens补充道,“所以‘麦蔻家族’的诞生,不仅彰显着丹麦人的家庭观念,也代表着丹麦对奶牛安全和健康的重视,丹麦的每个农场都是这样,信奉自然,尊重自然。”有颜值又有爱,难怪网友都对“麦蔻家族”一见倾心了,疯狂答题想把小公仔抱回家。
“麦蔻家族”卡通形象一举俘获网友芳心,主持人小姐姐也爱不释手~
好了,天猫丹麦领馆直播到此顺利结束了,“双11”的热浪已经扑面而来,你们准备好了吗?Mille也希望,通过此次直播,能够让更多的中国消费者了解Mille的优秀品质,接受并喜爱麦蔻乐享、麦蔻乐冠、蜜儿乐儿三个系列婴幼儿配方奶粉。
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3. 服务
3.1 本系统服务的具体内容由蜜儿乐儿乳业(上海有限公司)(以下简称“本公司”)根据实际情况提供并逐步完善。
3.2 本系统仅提供相关的网络服务,除此之外与相关网络服务有关的设备(如个人电脑、手机、及其他与接入互联网或移动网有关的装置)及所需的费用(如为接入互联网而支付的电话费及上网费)均应由用户自行负担。
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3.4.1 用户提供的个人资料不真实;
3.4.2 用户违反本协议中规定的使用规则;
3.4.3 用户名存在违反法律法规或国家政策要求,或侵犯任何第三方合法权益的情形;
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5.1.3 按照相关政府主管部门的要求;
5.1.4 为维护社会公众的利益;
5.1.5 为维护协会的合法权益。
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Usage Agreement On Food Additives & Ingredients Consult Website Registration Online Service System of China Food Additives & Ingredients Association
1. General Principles
1.1 Registered users should agree to all terms and conditions of this agreement and complete the registration process in order to become the formal users of this system. Please read this agreement carefully and clicking the “agree” button indicates that you have fully accepted all the terms and conditions under this agreement.
1.2 Once registered, the user shall be deemed to have confirmed that he has the capacity of rights and act to enjoy the service of the website and can independently bear legal responsibilities.
1.3 Users should know the relevant laws and regulations, and confirm their rights and obligations when registering and using the system. The information submitted at the time of registration shall be legally authentic,accurate and shall be authorized accordingly.
2. Users
2.1 Registered users should provide the system the information which is authentic,accurate,complete,legal and valid, users should timely update registration information if any change occurred.users must bear corresponding responsibility and consequences if registration information provided by the user are illegal, inauthentic,inaccurate and inexhaustive.
2.2 It will produce the account information such as user name and password after the success of the user registration.in the user can change user password according to the rules of this system. User should keep and use the user name carefully and reasonably.Please notify us immediately once the user find any illegal use of user accounts or the existence of security vulnerabilities.
2.3 Users should be liable for all the activities and events when log in by the user name. The user shall not transfer, sell or lend the account is registered in the system , otherwise the user shall bear the resulting responsibility and joint liability with the actual user.
2.4 Users agree that the system possesses the right that send and inform registered users and relevant applicants related to the applicant and inform audit information and results by E-mail and telephone message.as the rights of such notice to the date of dispatch has been delivered to the recipient
3. Service
3.1 The specific content of this system service is provided and gradually improved by China Food Additives & Ingredients Association (hereinafter referred to as the association) according to the actual situation.
3.2 This system only provide network services,the equipment related to the network services (such as personal computers, mobile phones and other related equipment access to the Internet or mobile device) and the required fees (such as telephone bill and internet fee) shall be borne by users.
3.3 This system need to repair or maintain platform or related equipment regularly or aperiodically. The association will not bear any responsibilities if disruption of network services caused in such circumstances within a reasonable period of time, but should be notice in advance as much as possible.
3.4 In any of the following circumstances, the system shall have the right to interrupt or terminate the services provided to users at any time and bear no responsibilities to users or any third party.
3.4.1 The personal data provided by the user is not real;
3.4.2 Users violate the rules of use set forth in this agreement;
3.4.3 The user name is in violation of laws, regulations or national policy requirements, or infringes upon the legitimate rights and interests of any third party.
4. Obligations
Users shall comply with the following obligations when using the system to obtain services.
4.1 To abide by the relevant laws and regulations of China;
4.2 To comply with all protocol requirements and procedures relating to registration and services.
4.3 The network service system shall not be used for any unlawful purpose.
4.4 It is not allowed to infringe the patent,copyright,the right of trademark, reputation or any other legitimate rights and interests of the association and third parties while using the system in any form.
4.5 Any behaviors that caused adverse affect the normal operation of the Internet is prohibited.
4.6 Any illegal information that is false,harassment,slanderous, abusive,descendant,vulgar shall not upload display, or spread by using network services provided by the system.The system possesses the rights to delete all kinds of information and content that do not conform to the legal policy or or not real without informing the user. The website has the right to make independent judgment and to suspend or to close the user account,to terminate the service,to investigate legal responsibility or other measures if users are not in accordance with the above provisions.
5. Privacy Protection
5.1 The system will keep the privacy which refer to user's real name,contact number,email and so on when users in the use of this system to register online and enjoy the service.such as the system will not disclose user privacy information to the outside world except the following situation:
5.1.1 Get explicit permission from the user in advance;
5.1.2 According to relevant laws and regulations;
5.1.3 In accordance with the requirements of relevant government departments;
5.1.4 To safeguard the interests of the public;
5.1.5 To safeguard the legitimate rights and interests of the association.
5.2 Association may cooperate with the third party to provide customers with network services. In this case, the association has the right to provide the user registration information to the third party if the third party agrees to bear equal responsibility with the association to protect the privacy of users.
6.Intellectual Privacy
6.1 Any text, picture, graphics, audio, or video data contained in the network service provided by this system shall be protected by copyright, trademark and other property ownership laws.
6.2 Except mandatory provisions in the law, without the consent of the holder of the relevant, no unit or individual may illegally copied in whole or in part in any form,network reproduce,quote,link,fetch or other ways to use the information content; Otherwise, the owner of the system has the right to pursue its legal liability.
7.Agreement Modification
7.1 According to the change of national laws and regulations and system operation, this system has the right to modify this agreement from time to time. Once change of this agreement content occurred, the agreement content will be directly released after the publish of modification in this system which the behavior is regarded as has informed the user to change content.
7.2 Users shall have the right to discontinue use of the service if they do not agree to any modification to the terms of this agreement.The user is deemed to accept the modification of this agreement if the user continues to use the service.
8.Special Suggestion
8.1 Clicking the“agree”button will be deemed as your full acceptance of this agreement. Please confirm that you have known and fully understand all contents of this agreement before clicking “agree”.